Aiming a Revolution In the Electronic Sector

TAGO ELECTRONICS LLP.

There are thousands of companies across India providing quality products and commendable services to customers. However, lesser known are companies and organizations that stick to their native values and ethics. TAGO ELECTRONICS LLP is one them. Led by the visionary Mr. S.C Nautiyal, TAGO ELECTRONICS is a successful company run by a group of brilliant and hardworking employees. Mr. Nautiyal established the company with a target to revolutionize the overtly concentrated electronic market and bring high quality electronic goods to the masses, at reasonable prices.

Over the years, the Company has striven towards manufacturing goods that are at par with European standards with a view to internationalize the Indian market. The company specializes both in Indoor and Outdoor lights. Their comprehensive range of products, launched under the brand name “Glowia,” consists of LED Street Lights, LED Flood Lights, UFO Lights, Tube Lights and Bulbs, among many others. Their range for Domestic Lighting consists of premium quality LED Bulbs and Tube Lights, Panel Lights, Down Lights and Concealed Lights. Their R&D Department consists of wide range of Most Modern high-tech, Instruments such as AC-DC Power Analysers, Thermal Analysers, Photometry Integrating Globe, Temperature and Humidity chambers, Bending and Torsion Testers, Surge Testers, among many others. Their products come in all price ranges and varied designs to suit modern taste buds. These goods are claimed to be environmentally friendly and photobiological safe, which is a huge step towards building a more sustainable brand with a purpose driven consciousness. This has led TAGO ELECTRONICS to gain valuable reputation and continuous worldwide success in international market.

Any brand or organization really thrives on its customers. Mr. Nautiyal began TAGO with an innovative mindset of constructing a company on a set of core principles, of which establishing strong relationships and commitment to customer satisfaction are the primary ones. Therefore, the company offers a wide range of service such as Electronic Manufacturing Services, OEM and ODM services, Customized Product development Services, Installation and Commissioning Services and Precise SMT and AI job works. These services along with the strong guidance of Mr. Nautiyal has escalated TAGO’s annual turnover from 2.4 Cr to 12 Cr in 2022. Currently,Tago manufacture 10000 LED Bulbs and 20000 Drivers per dayalong with many more other LED items and is working in accordance with BIS Standards which has led to the stupendous growth of the organisation.

Mr. S.C Nautiyal, born in Dehradun, did his Engineering Diploma from Roorkee in 1979. After completing his education, he entered the job sector and served relentlessly from 1979 to 2003 in a variety of companies. He has always been passionate and heads on about the way products are manufactured with added values and the systems of working within the industry. In an attempt at manifesting his goals, he started his first company named “Power Tech Engineers” in 2003 with 2 other talented individuals. “Power Tech” dealt with Electrical work and it was basically the primary building block that led him to ultimate develop and start his very own company. TAGO ELECTRONICS LLP came into fruition in September, 2016 with Mr. Nautiyal as the Director. It is now located in Sector-80, Noida, Gautum Budh Nagar. Mr. Nautiyal initially invested around 30 lacs and even took a 2 Cr loan (CGiMSE) when he began his journey towards creating the economic and reputational success that TAGO has achieved till date.

Today, TAGO ELECTRONICS LLP works with the aim of an USP (Unique Selling Proposition). Its products are leading in the market as far as product quality is concerned and is best compared to its well-known competitors like Surya, Jaguar, Philips, Bajaj, etc. This is because TAGO aims at selling products through wholesalers which helps maintain and optimize the price point for the masses. With a sum total of around 100 workers, 20% of which are staff members, TAGO ELECTRONICS has shown highest performances in the field of Client-Employee retention. It has also manufactured LED Drivers forthe companies, who are doing OEM works for leading brands like Surya and Jaguar and has shown a low Market Rejection of only 1.5% which is significantly lesser in LED market. This has been possible only because Mr. Nautiyal values dealing with individuals in a unique way. By maintaining client retention with commitment to reliable delivery services and customer care has helped the company to not only grow massively over the years, but also concretize a strong relationship and trust-based foundation among its customers. In today’s date, Mr. Nautiyal invests around 20 lacs per year in R&D (Research and Development) in order to equip TAGO so that it can continue creating legacy in the Indian electronic industry and overseas. Every year, the company updates its machine technologies, imported from Japan and other countries to cater to current needs and trends. Some of the best clients of TAGO ELECTRONICS LLP are Agarwal Electro Power, Jaipur; Goel Electronic Store, Bulandshahr; Kapoor Industries, Sahibabad; Ledure Lighting, Noida; Gourav Roshni Ltd and Last Minute Channel. TAGO ELECTRONICS is set to up its game and has targeted to achieve a turnover of 50 Crs by the end of 2024.

According to Mr. Nautiyal, he experienced the peak of his professional life in 2016-17. He tries to abide by the laws of the industry; however, years of dedicated service and close speculation have led him to the conclusion that not every law is necessary and there is no singular rule applicable to all. The company has been facing recent issues regarding client payment which he will like to address to the govt. and not been able to come up with efficient solutions or responses in the last 4 years. However, Mr. Nautiyal firmly believes in the rule of Transparency that should at all costs be maintained between consumers and service providers. Transparency and trustworthiness in communication and branding has been recognized as one of the major reasons behind TAGO’S rapid success. Mr. Nautiyal has always been able to maintain close connection with the employees and has stood beside them not only as their boss, but also as their friend, guide, and colleague. He strongly believes in hard work, truth and consistency being the only keys to success. According to him, profitable numbers are only by-products of truthfully committing to one’s own goal and purpose in life.

For more information, visit: http://www.glowia.in/